Shri Anupam Shrivastava, CMD BSNL, held a meeting yesterday with the
Core Committee, consisting of the General Secretaries of BSNLEU, NFTE,
SNEA and AIBSNLEA. Salient points in the presentation to the CMD BSNL
are as follows:-
BSNL is facing a severe crisis in cash flow, due to the disruptions made
by Reliance Jio. At least, 40% revenue is lost in the mobile segment and
3 times of the new connections are getting disconnected in the broadband
segment. Payment of salaries has become a problem. The Company cannot go
to the government for financial help to pay salaries, especially when
the Company is recommending wage revision.
Hence, ways and means to step up the sales of BSNL in a big way, and
thereby to increase the revenue collection substantially, is the need of
the hour. The following are the important steps that BSNL is going to
take to boost itís revenue collection.
So far as broadband segment is concerned, 3 times of the new connections
given, are being disconnected. Broadband connection on copper cable has
speed limit. Still, by offering 70 GB data per month, we have to
encourage customers to avail it.
Secondly, BSNL is going to provide broadband connections with 100 mbps
speed by deploying wireless and also by having tie up with cable TV
operators. Through this arrangement, BSNL has planned to increase itís
broadband target by 20 times. To achieve this, each and every employee
of BSNL has to become a sales and marketing man.
To overcome the challenge of Reliance Jio, BSNL has planned to increase
itís marketing aggressively. To achieve this, the Company has planned to
give 12% discount to the retailers, for 3 months. Presently, Jio is
giving 9% discount and Airtel is giving 5% discount.
EB Segment saved the Company last year, when it faced severe erosion in
revenue. Maximum number of leased lines were given. However, Jio is
going to enter this Segment also in a big way, within the next 7/8
months. This year the Company has planned to increase the revenue from
EB by Rs.500 crores. To achieve this, the Company is going to engage
Finally, the CMD BSNL said that each and every employee of BSNL has to
become a sales and marketing man.
The Core Committee responded by saying that it would soon meet and chalk
out suitable action programme for boosting BSNLís sales and marketing.